Double First has taken the opportunity of its presence as a significant sponsor of the HMC Autumn Conference this week to fully unveil its new rebrand.

Barry Anns - CEOThe rapidly growing and successful provider of school and finance management information systems has been working in the background for some months now to create a fresh new look that will see it become known simply as ‘Engage’, a name that is widely recognised in leading independent and international schools, groups and associations right around the world. The changes include a striking new version of the company’s signature butterfly, with its multi-faceted wings reflecting the truly school-wide capabilities of Engage’s integrated school management information system and finance software.

Speaking at HMC, Chief Executive Officer, Barry Anns (pictured right) said: “When surveyed, many of our schools already knew us just as Engage due to the familiarity of the product they use every day. It seemed a natural step to mark our expansion into 600 schools in 60 countries by freshening up our identity. Engage encompasses so many of our values in community, teamwork, collaboration and well-being; it is the sensible flag carrier for everything we do at Double First. Structurally our company remains the same but outwardly you’ll see us promoting our new Engage identity. We hope everyone likes our new look – as with our systems and services, we welcome feedback and will respond to it.”

Co-inciding with this announcement, Engage’s main website has been relaunched along with the its regional sites. All Engage team members will move to new email addresses but their existing email addresses will continue to work into the future. You’ll be able to see the new Engage brand throughout our busy season of conference attendance ahead.